Each book in the series has been written for the complete novice and expert alike offering exceptional information for the seasoned campaigner but created in a way that anyone regardless of experience will understand and be able to implement all recommendations instantly.
These books have been written like no other in the market place and rather than concentrating on theory with little or no practical application they focus on results. By the end of each book you will understand everything you need to know about that subject and have the skills to immediately implement changes and recommendations to seriously improve results.
If you already have a Web Design Company or an SEO Company looking after your online marketing then this range of books will give you all the skills necessary to assess if you are getting the most out of your working relationship, value for money and how you can get them to do more for less.
If you only buy one set of books this year - buy these, they will make the biggest impact and increase in sales than anything else you have ever introduced - particularly in this challenging economy!
Keyword Selection is the corner stone of any Online Marketing campaign - this brilliant ebook explains and demonstrates through commentary, screen shots and video exactly how you find the very best keywords and phrases for your company, industry, products and or services. It shows you how to utilise free keyword selection tools with Google and Facebook as well as exploring some of the more detailed paid services. The book then examines in detail the Online Sales Funnel and shows how you can make massive increases in sales and lead generation through simple to introduce changes to all areas of the funnel from very quick wins to longer terms sustainable growth.
Each book in the series has been written for the complete novice and expert alike offering exceptional information for the seasoned campaigner but created in a way that anyone regardless of experience will understand and be able to implement all recommendations instantly. Search Engine Optimisation requires to main disciplines “On Page Optimisation†and “Link Popularity†this book covers the first part which is imperative if you want to reach the first page of any major search engine (Google in particular). The book will show you again through text, screens shots and video how to analyse your web site, implement required changes or at least recommend changes and monitor your web design or SEO Company keeping them honest and on track.
When it comes to Search Engine Optimisation there is nothing more important than Link Building and Link Popularity which accounts for 75% of what Google are looking for when they analyse your web site. This outstanding book covers in detail what constitutes a quality link, how to analyse your site and your competitors sites for quality links and how to generate quality links immediately at little or no cost from multiple sources. The book details the best free software and exactly how to use it as well as looking at some of the best paid services. By the end of this book you will know more about Link Building than 90% of the web designers in this country - regardless of what experience you had before reading it! As always the information is delivered through text, screen shots and supported by some brilliant videos.
Social Media Marketing is now absolutely essential for any business owner or entrepreneur when it comes to online marketing. It is a massive source of lead and sales generation in its own right as well as being intrinsically linked to search engine optimisation and getting your web site to the first page of Google in particular. If you only buy one book this year then buy this - it is packed with incredible hints, tips, free software applications and practical ways you can start generating more leads and sales for your business right now.
Each book in the range is a step by step practical guide to deliver exceptional results and significantly more leads, sales & bookings from all your Online Activity. The books are supported by a series of brilliant video tutorials and cater for the complete novice through to a seasoned campaigner.
Paul combines all his experience as an International Athlete working with many of the top Olympic coaches and his business life developing top performing sales and marketing teams to deliver a range of outstanding training courses catered for individuals or full companies alike. The courses are very interactive and combine a blend of knowledge transfer with exceptional motivation techniques.
The video section of the site offers a few free samples but is essentially designed to support the ebook range. Each book has a minimum of three supporting “How To” video tutorials so that the user can pause, rewind and play material whilst actually practicing each of the techniques, hints and tips discussed in the books.
Paul has through out his career as a sportsman, trainer and businessman delivered key note speech’s for exhibition’s, after dinner parties, company agm’s or just motivational talks for individual teams within a company.
Content from my personal blogg which contains ideas for marketing, new products or businesses (I am constantly trying to invent or reinvent things!), latest industry news & views along with some personal stuff - I hope they bring some kind of value to your day.
If you have any questions or have any information you would like Paul to create further books, blog articles, video’s or white papers on - please request it here